Trevor Tice, the founder of the CorePower Yoga franchise was found dead in his $3 million Sunset Cliffs home on Monday.
In a statement, a spokesperson said the company was deeply saddened by the news.
“Our community is grieving this tragic loss and honoring Trevor’s tremendous legacy,” CorePower Yoga spokesperson Christine Turner said.
SDPD officers were called to the home on Cornish Drive as part of a welfare check, homicide investigators confirmed.
Due to suspicious circumstances surrounding Tice’s death, homicide detectives were called to the scene and are investigating the incident.
Tice founded CorePower Yoga in 2002 starting with just a few studios and growing it into a company which now includes more than 160 yoga studios across the U.S.
He reportedly removed himself from day-to-day operations within the company earlier this year.
“CorePower is a manifestation of the best Trevor brought to the world: boundless energy, an electric smile, an immutable desire to improve,” CEO Eric Kufel said in an email to employees.
“I believe Trevor contributed more to the world than most dare to dream– and the world will forever be a more joyful, more peaceful, and fundamentally better place because Trevor Tice was part of it,” Kufel said.
“In 2008, I did the teacher training and I could see he was under a lot of stress. He was running a yoga business but he was stressed out from the business standpoint. Then all of a sudden, it just mushroomed and took off,” Ostrowiak said of the business.
“One day I brought my two little daughters in, Audrey and Maxine, they were about 5 and 6, and he let them use his computer,” she added. “They were struggling with it for a little bit and he stopped what he was doing and tried to help them. You would never know he was the big shot in the business. He was so sweet to my daughters, and I thought he was a really good guy. He was very, very charismatic.”
Tice graduated with a degree in Business from the University of Colorado and was a yoga practitioner and teacher, according to a CorePower Yoga media kit.