Town learns sign language to surprise hearing-impaired man.
To promote the launch of their new video call center for people with hearing impairment, Samsung Turkey spent a month preparing a heartwarming surprise for Muharrem, a young deaf man from Istanbul.
It took one month of preparation – cameras were rigged up around the neighbourhood and the whole town took sign language lessons.
Then on December 28 last year, Muharrem’s neighbours in Bağcılar, Istanbul, got together to give him one hell of a surprise.
In the ad, Muharrem is seen going about his normal day with his sister Ozlem.
But, it soon transpires that this isn’t a normal day. First up, a passerby signs hello at him.
Then the guy behind the counter at the local bagel shop serves him using sign language. As does the man at the fruit stall.
By the time the taxi driver starts signing to him, Muharrem looks thoroughly bemused.
The clip ends with Muharrem’s neighbours greeting him in the town’s public square. And Muharrem breaks down.