Nationwide Super Bowl Commercial : Childhood Deaths – Watch

Nationwide Super Bowl Commercial : Childhood Deaths - Watch

Nationwide had a surprisingly sad Super Bowl commercial that drew the ire of Super Bowl viewers Sunday night.

“I’ll never learn to ride a bike or get cooties. I’ll never learn to fly or travel the world with my best friend, and I won’t ever get married,” he says to the camera. “I couldn’t grow up, because I died from an accident.”

The heart-breaking clip ends with a reminder that the number one cause of childhood deaths is preventable accidents before a promise from the company to “protect what matters most and #makesafehappen”.

Social media quickly ignited with mixed reactions to the ad, with many criticising the decision to broadcast it during the biggest sporting event of the US TV calendar.

“I would have appreciated the intent of this commercial if Nationwide had not shown this during the Super Bowl,” one viewer wrote on YouTube. “This is a gut punch to anyone who has suffered a recent or past loss.”

“Lots of people have lost children in terrible ways and having insurance doesn’t change that,” added another, branding the ad “disgusting”.