Microsoft becomes the official technology partner of NASCAR, and a major technology partner of 11-time champion-winning team Hendrick Motorsports.
The company’s headlining product, Windows 10, is scheduled for launch July 29, which probably had some influence on the decision. From NASCAR.com:
To support the launch of the Windows 10 operating system, the HMS No. 88 Chevrolet of driver Dale Earnhardt will carry a special Microsoft Windows 10 paint scheme for this weekend’s Sprint Cup Series race at Sonoma Raceway, the Toyota/Save Mart 350, as well as the Pennsylvania 400 at Pocono Raceway scheduled for Aug. 2.
“You’ve heard Brian (France, NASCAR Chairman and CEO) talk about this rush to innovation,” Steve Phelps, Chief Marketing Officer for NASCAR, said. “A lot of that innovation is through technology …. This is another opportunity to showcase that NASCAR is a great place for business for sure, but also for technology companies to come in and prove that their technologies are helping our sport.”
Phelps also told FOX Sports that the partnership will “raise the bar” for the overall NASCAR experience.
“Partnering with a global leader like Microsoft heightens our commitment to drive innovation and adopt state-of-the-art technologies across our sport,” he said.
— NASCAR (@NASCAR) June 22, 2015