McDonald’s Cutting Menu Items : Corporation (MCD) Re-Invents US Menus & Ingredients

McDonald's Cutting Menu Items - Corporation (MCD) Re-Invents US Menus & Ingredients

McDonald’s cutting menu items, Corp. executives said Wednesday they will cut eight items from its menu in January as part of a broader effort to overhaul its service model to meet the needs of different type of customers.

The move is aimed at speeding up service and boosting sales as the burger chain struggles to attract millennials and young families, two key growing customer groups.

Andres did not say which items would be removed from the menu. The number of extra value meals will fall from 16 to 11.

McDonald’s U.S. same-store sales have not risen since October 2013. On Monday, the fast-food chain reported that U.S. sales fell 4.6 percent last month. Over the July-to-September quarter, U.S. sales fell 3.3 percent.

And while McDonald’s has been campaigning to convince customers it sells real, good-quality beef, ground beef prices have soared 23 percent over the past year, according to the latest data from the Bureau of Labor Statistics. The cost has nearly doubled over the past five years while McDonald’s “dollar menu” has shifted to “dollar menu and more.”