LeBron James brings Cleveland together in new Nike Ad

Updated: October 31, 2014
LeBron James brings Cleveland together in new Nike Ad

Before LeBron James makes his season debut with the Cleveland Cavaliers on Thursday night against the Knicks, Nike released a two-minute-long commercial about his return to northeast Ohio.

Filmed in black and white, the two-minute ad titled “Together” opens with James being introduced before a home game. As the team gathers at midcourt, James implores his teammates — including a cameo by all-star guard Kyrie Irving — to work hard. He tells them they “owe” Cleveland something. Fans begin trickling down to the floor to join the Cavs in a tight circle as others flock from around the city to Quicken Loans Arena.

Soon, Clevelanders, their arms wrapped around each other’s shoulders, bob and chant in unison with James in the middle of them.

The commercial, set to debut during the telecast of the opener, includes exterior shots of some Cleveland landmarks like The Q, Terminal Tower and restaurants along East Fourth Street. There are cameos by James’ mom, Gloria, and his high school coach, Dru Joyce, as well as children from the star’s family foundation.

In addition with the season opener, the ad is timed with the launch of James’ new shoe, the LeBron 12 Hrt of a Lion, which retails for $200.