Justin Bieber : Instagram followers purge knocks Bieber off his throne

Updated: December 21, 2014
Justin Bieber : Instagram followers purge knocks Bieber off his throne

Justin Bieber loses millions of Instagram followers, In fact, 15% of the supposed “fans” of the Canadian singer on the social network disappeared in a few hours … because they did not exist.

With just over 20 million followers, Bieber is now the third-most-followed person on Instagram, behind Kim Kardashian (22.2 million) and Beyonce (21.4 million).

Kardashian lost 1.3 million followers in the purge.

Bieber’s ex-girlfriend, singer Selena Gomez, suffered a smaller loss — only 1.1 million and Ariana Grande lost 1.5 million followers.

The “Instagram Rapture” resulted in the deletion of about 30 per cent of total accounts.

The Facebook-owned company said it is removing spam accounts and those that violate its community guidelines.

“We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts that don’t follow our Community Guidelines,” read a message posted online by Instagram last week.

“When we remove accounts from Instagram that don’t follow our Community Guidelines, you may see a decrease in your follower count. This shouldn’t affect engagement from authentic accounts that like and comment on your posts.”

Taylor Swift lost only 725,000 followers in the purge and her ex-boyfriend, One Direction singer Harry Styles, lost 800,000.

Miley Cyrus, Bruno Mars and One Direction’s Niall Horan are among the stars who also lost more than 700,000 followers in the purge.