Grace Helbig TV : YouTube Star Makes The Jump to Television

Grace Helbig TV : YouTube Star Makes The Jump to Television

Youtube’s Grace Helbig Will Star in Her Own TV Show on E!
In a major example of YouTube talent jumping from the computer screen to television, E! has picked up a weekly comedy talkshow headed by YouTube star Grace Helbig to series, with the show set to premiere in April.

According to E!, The Grace Helbig Project (a working title) has been envisioned as a “hybrid comedy project” where Grace will comment on weekly pop culture news, interview celebrity guests in random locations like the grocery store, and engage with her fans over social media. It will premiere on the network some time in April 2015.

Here’s more from the announcement, which emphasizes Helbig’s “unconventional” comedy style (and all those fans she’s bringing with her of course):

“This show is a fresh take on the conventional talk show with a very unconventional host who has already captured an enormous fan base of young viewers on the web,” added Jeff Olde, Executive Vice President of Original Programming & Development at E!. “As we continue to seek out programming that offers a rich multiplatform experience, we are excited to launch this forward-thinking talk show that speaks so perfectly to our audience and to the core of E!’s pop culture brand.”

“Congratulations to E! for giving an Internet-obsessed introvert a talk show,” Helbig also said. “I’m looking forward to working with humans.”

On the one hand, irreverent pop culture talk shows are sort of a dime a dozen on cable, and snuff themselves out as quickly as they’re lit—remember The Wil Wheaton Project on Syfy? On the other hand, Olde is right in thinking that Helbig will appeal much more to youth viewership than somebody like Wheaton did, and her irreverent, improvisational comedy style definitely lends itself much better to this kind of program in the first place.